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This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to capture that business? The labor marke... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two org... Read more
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 — opening their eyes to the possibiliti... Read more
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by product shortages and record-hi... Read more
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed w... Read more
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses, “Orientation and Onboarding” an... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The vi... Read more
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of... Read more
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9 billion in spending. To help fulfi... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
