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Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists’ has a Prom Resource Center dedicated to hel... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In Sustainability Spotlight, a spe... Read more
When Valerie Crisostomo entered the floral industry several years ago, she found she had no way to connect with florists who “looked like me,” she says. Fueled by the desire to bri... Read more
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down businesses. As those local offices are no... Read more
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a profitable and low-stress holida... Read more
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s marketplace. Shoppers browsing Ins... Read more
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next... Read more
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American Florists ahead of Valentine’s Day... Read more
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author Bruce Wright reports on making sen... Read more
