Get the latest industry news and information. Check back often for new articles and press releases.
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of American Florists’ resources to he... Read more
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely not see marked improvement until y... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public Health. With more workers back... Read more
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American Florists. In addition to its pop... Read more
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the business essential to maintaining... Read more
Nearly 70 members of Congress and their staffs heard from floral professionals in Washington D.C. on March 29 about the industry’s need for agricultural labor reform, access to dut... Read more
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to change their buying habits to red... Read more
With just 90 minutes to solve 14 riddles planted across a five-block radius, about 20 retailers, wholesalers, and growers raced through Washington D.C. on March 28. The scavenger h... Read more
Donald E. Hook, AAF, former president of the Society of American Florists and long-time owner of Pittsburgh Cut Flower, died March 20. He was 92. Hook had a deep love of flowers an... Read more
