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Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family greenhouses and flower shop, to her l... Read more
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry professional, was put on pause in 2020 an... Read more
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers. (And even if there were ample des... Read more
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the Society of American Florists’ spring... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected of them and if they are meeting... Read more
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the Baltimore, Maryland region, raisi... Read more
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her first course for the Society of Amer... Read more
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business doing deliveries profitably? Paul... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
