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Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are most likely to impact you and you... Read more
Think you are too busy to leave your business for a few days? Intimidated by the idea of talking with legislators on Capitol Hill? Afraid that your voice won’t make a difference? T... Read more
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66 percent of respondents reported an inc... Read more
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American Florists’ survey are cautiously optimi... Read more
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing acceptance, calling out inequality... Read more
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related careers, has brought six new leade... Read more
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail florists are positioning themsel... Read more
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half of respondents reported that bei... Read more
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the changes yourself — but have you a... Read more
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason florists struggle to source plants and... Read more
