Get the latest industry news and information. Check back often for new articles and press releases.
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral profession... Read more
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red roses and increased prices, painti... Read more
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers juggle dozens of logistical challeng... Read more
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of social media platforms. The volum... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery schedule. Need a last-minute promot... Read more
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage online customers, communicate effect... Read more
Does the increased cost of running your business keep you up at night? In 2021 consumer prices rose at the fastest pace in more than 30 years. Floral industry costs — such as hard... Read more
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of American Florists reached out a... Read more
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable businesses can thrive even in uncer... Read more
