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Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner? That’s just one of the questions a... Read more
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales, according to a survey by the Society of... Read more
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc on the supply chain and possibl... Read more
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of American Florists has a course to help... Read more
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen conference for members of the i... Read more
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their lean staffs. How can you show g... Read more
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faito... Read more
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see SAF’s 2022 schedule of events) to... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more