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The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states thanks to changes to a survey by th... Read more
Mondays are hectic days for deliveries at Lee’s Flower and Card Shop. The Monday before Thanksgiving is especially busy, and co-owner Stacie Lee Banks hesitated at the prospect of... Read more
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists say, and set their small busine... Read more
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and more than 1,500 species — all of t... Read more
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple effects have succeeded, in part... Read more
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute shoppers. SAF has created new,... Read more
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a theme of togetherness for its la... Read more
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking up a group hobby that also buil... Read more
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works in partnership with the Society... Read more
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays — and looks ahead to Valentine’s Day... Read more
