Get the latest industry news and information. Check back often for new articles and press releases.
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow attendees at the conclusion of SAF’s... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists must speak to a variety of ages and... Read more
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers... Read more
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may exacerbate the shortage of workers. “We a... Read more
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA Convention and Expo in Indianap... Read more
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying pr... Read more
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists prepare, the Society of American... Read more
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and profitability. “Employees are getting more a... Read more
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name: International Fresh Produce Association. W... Read more
