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Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American Florists’ Next Gen LIVE! conferen... Read more
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back into the earth. Shop co-owner Davi... Read more
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the first in a series appearing in SAF NOW about using AI. With the increasing use of artificial in... Read more
The Society of American Florists’ annual Petal It Forward goodwill initiative is a week away! On Oct. 18, more than 500 floral professionals from 50 U.S. states and Washington, D.C... Read more
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral Management, James M. DelPrince,... Read more
When he was studying to be an accountant in college, Monty Pereira never imagined he’d find himself in the floral industry. Today, he is the proud general manager at Watanabe Flora... Read more
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier this year, she attended the Soc... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers or bouquets to an unsuspecting st... Read more
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one to give away — is on Oct. 18. To... Read more
