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The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that presents an opportunity for cost saving... Read more
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019. “The past year and a half have be... Read more
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. S... Read more
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Je... Read more
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create something beautiful. In the end, one... Read more
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for the Oct. 20 event? Here are a few... Read more
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for supply chain challenges. At Capit... Read more
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor shortages is driving up prices and tight... Read more
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in lo... Read more
