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Paul Shinoda Jr., a past president of the Society of American Florists’ board of directors, died July 20. He was 83. Shinoda’s career in the horticulture industry began in the earl... Read more
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s Career Connection learning hub has... Read more
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact of the latest surge, their servi... Read more
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual convention September 21-23. The com... Read more
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the... Read more
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more sales and connect with a new demog... Read more
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up to date, iron clad and appealing... Read more
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions on the association’s Retailers,... Read more
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower producers in Ecuador go the way of s... Read more
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season. Wildfires, heat and dryness can all... Read more
