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Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American Grown Flower Month on a high note.... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so... Read more
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society — perhaps even your business. Wond... Read more
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One piece of the puzzle often taken... Read more
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015, thousands of floral industry membe... Read more
Having a member of Congress visit your place of business can have a significant impact on how they view issues that are important to you. A visit can be the platform for a strong p... Read more
Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative. Event veterans say now... Read more
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first... Read more
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost ov... Read more
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August iss... Read more
