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While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that t... Read more
When most people think about Congress and federal policy, they think about what takes place in Washington, D.C. — which can feel far removed from your hometown. But summer offers a... Read more
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of their tech related investments. The... Read more
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first postponed and ultimately cancelled due... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Co... Read more
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management contributor Paul Goodman examines... Read more
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has created summer social media graphics t... Read more
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this month (July 18-24). Since 2000, Tele... Read more
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who will share his insights during SAF... Read more
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business — what does your conten... Read more
