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As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the... Read more
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to learning how to evolve her e-comm... Read more
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing events and content to identifyi... Read more
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert and featured SAF Orlando 2021 sp... Read more
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop leaders share their best practices.... Read more
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have been chosen to serve as president... Read more
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for... Read more
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced designers on the design bench soo... Read more
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen, known as a trailblazer in the flora... Read more
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw registration open for SAF Orlando... Read more
