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Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring — and Father’s Day has the pote... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently changed the buying habits of flora... Read more
Father’s Day (June 20) is quickly approaching, how are you drawing in customers for this not-so-typical flower-giving holiday? The Society of American Florists has inspiration to h... Read more
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The word... Read more
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in pr... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Marci Ra... Read more
Fans of the reality-TV show Full Bloom — where floral artists create over-the-top, out-of-this-world installations as they compete for a $100,000 grand prize — will be happy to lea... Read more
This week SAF joined a coalition of agricultural interest groups in sending a letter to U.S. Senate leadership urging action on immigration reform. In March, the House of Represent... Read more
