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Total floriculture crop value is up, and Florida leads the way in production value, according to the U.S. Department of Agriculture’s 2020 Floriculture Crops Summary released last... Read more
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t know where to start? The Society of... Read more
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Flo... Read more
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting across the country, couples are app... Read more
When the U.S. Generalized System of Preferences (GSP) expired at the end of 2020, American companies – including many in the floral industry — lost access to a trade preferences pr... Read more
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the question remains — Is a preference... Read more
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is usable and valuable to your busi... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For the... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or plants as gifts for Mother’s Day (32... Read more
