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Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Manageme... Read more
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others — Walmart to thank. Last week, the... Read more
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week takes its turn in the spotlight t... Read more
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Forty-seven SAF members “zoomed in” to Wash... Read more
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the operations fundamentals that will set... Read more
2020’s plant babies are now growing into plant toddlers — and their plant parents show no signs of slowing their enthusiasm for all things plants. Last year saw an influx of people... Read more
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on their teams! The week isn’t over yet... Read more
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get t... Read more
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holi... Read more
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social isolation – many in the floral indus... Read more
