Get the latest industry news and information. Check back often for new articles and press releases.
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting bank accounts, and weather impr... Read more
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words: kindness, patience, and positivity. H... Read more
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people experienced unprecedented stress and f... Read more
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize that flowers are scientifically pr... Read more
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, J... Read more
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II, the enormous Venus flytrap with... Read more
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril Nell, Ph.D., AAF, former presid... Read more
Stress has been top-of-mind ever since COVID hit. But you can take another opportunity to highlight the role that flowers play in reducing stress during Stress Awareness month next... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
