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Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,” with 68 percent expressing optimi... Read more
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society of American Florists has resource... Read more
In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs holding a variety of prizes, ranging... Read more
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion industry (a 40.3 percent leap) within a... Read more
Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April issue of Floral Management, owne... Read more
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the floral industry trends and challe... Read more
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on April 13. It’s an opportunity for th... Read more
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their plant sales recently received some... Read more
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As people hunkered down and looked f... Read more
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal spaces often found in city living... Read more
