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Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced ways) to help clients incorporat... Read more
Has your company been open for 100 years? Are you active in your community and the floral industry? Or do you know someone who has made a noteworthy contribution to the floral indu... Read more
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there are many reasons to celebrate the... Read more
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and inequality. Remind your customers t... Read more
In years past, Nic Faitos and his team at Starbright Floral Design in New York City would celebrate International Women’s Day (March 8) by surprising female passersby outside the C... Read more
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day sales increased compared to 2020... Read more
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying flowers and plants for Valentine’s... Read more
#ChooseToChallenge is this year’s theme for International Women’s Day on March 8. The international holiday focuses on celebrating women’s achievements, and this year’s theme empha... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
