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Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng—it’s all about aesthetics, biology and companionship. Cheng, author of ‘The New... Read more
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay — people are obsessed,” Nicole Palaz... Read more
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via Instagram stories. The shop’s must-see I... Read more
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has only heightened the desire to purc... Read more
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing, and a member of the Society of A... Read more
The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters, this year’s stress was like no o... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021 Colors of the Year, two shades that... Read more
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest in Allentown, Pennsylvania, surro... Read more
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A former trustee of the AIFD Found... Read more
