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Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben Dobbe, Klazina was an inspiration... Read more
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language t... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received... Read more
Fixing food supply disruptions due to COVID and addressing climate change are at the top of the Senate Agriculture Committee’s 2021 agenda. How does the floral industry fit in? In... Read more
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to pricier, more profitable arrangement... Read more
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging hard work and dedication to the flo... Read more
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration reform finally gain traction in... Read more
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your plans match up with what could b... Read more
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have the potential to be higher than... Read more
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At least — a version of the longtime l... Read more
