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Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a meaningful role, particularly when it cam... Read more
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has typically allowed the team to ignor... Read more
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar locations to help them better manage a c... Read more
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.” The email is a scam and did orig... Read more
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the million-dollar question with which so... Read more
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime research achievement, as well as the... Read more
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by Discovery Inc. aimed at encouragi... Read more
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a successful Valentine’s Day 2021, as we... Read more
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media opportunities. As a shop owner, you ar... Read more
Applications are now open for a new round of Paycheck Protection Program PPP loans, giving floral industry business owners the chance to apply for a first (or second) line of aid t... Read more
