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First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime floral industry financial pro. Now,... Read more
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big day. Basic Signage While it feels l... Read more
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar pattern; without prompting, most... Read more
The pandemic has wreaked havoc on work/life balance and many floral industry leaders are struggling to meet the needs of their customers, employees and families without spreading t... Read more
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on track for a successful, profita... Read more
The new year is here, which means it’s time to submit your nominations and apply for the Society of American Florists annual industry awards. Each year, SAF recognizes hard work an... Read more
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine’s Day 2021 falls on a Sunday, duri... Read more
The bipartisan COVID-19 relief stimulus package passed by Congress on Dec. 21 includes $284 billion for the Paycheck Protection Program and $13 billion for farmers and agriculture,... Read more
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a healthy new diet and exercise routine... Read more
There’s not an HR expert out there who could have predicted what the world of work would feel and look like in 2020. So when Society of American Florists editors asked HR expert Gl... Read more
