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Despite significant challenges, the Society of American Florists recently helped secure an additional $500,000 in funding for the U.S. Department of Agriculture’s National Agricult... Read more
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step of the way, the Society of Americ... Read more
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year delivered, many retail florists say... Read more
Unless Congress reaches a deal soon, the Generalized System of Preferences (GSP) program — which currently provides duty-free status to Ecuadorian roses — will expire at the end o... Read more
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell, Ph.D., AAF, research director for the... Read more
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your email list grow substantially. With... Read more
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend, which brings additional operational... Read more
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes the year ahead. Given the complex... Read more
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments weighed in on some of the best prac... Read more
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons learned from a strong Thanksgiving.... Read more
