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In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of cranky callers asking to speak with “... Read more
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm Gartner Inc., most companies aren’... Read more
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista clients? A new book that marries the... Read more
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an opportunity to connect with your employ... Read more
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a... Read more
A bipartisan group of members of Congress on Dec. 1 released the framework for a $908 billion COVID emergency relief package — and it addresses many of the small-business-relief me... Read more
After a tough year, many people have chosen to embrace the holiday spirit by decorating their homes and businesses earlier than usual. As new stay at home orders go into effect and... Read more
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically challenging combination for the floral... Read more
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for an “America the Beautiful”-theme... Read more
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of She Loves Me in Washington, D.C.... Read more
