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If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry. There’s still time to register!... Read more
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still expect all the suspense and entertain... Read more
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden administration tackle issues such as infras... Read more
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and other once in-demand shades in fa... Read more
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same renovation and refresh projects they... Read more
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With Thanksgiving and Christmas shaping up to... Read more
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong, successful Valentine’s Day with the Soc... Read more
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings for businesses along the floral... Read more
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who are gearing up for a busy Christ... Read more
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t use that kind of gorgeous foral... Read more
