Online Education
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management contributor Paul Goodman examines why in the... Read more
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American Florist’s annual feel-good initiative, Petal... Read more
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that deserves your focused attention: customer ser... Read more
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your clients in an upbeat, cheerful way; then, when... Read more
