Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry. Though few people could have predicted Am... Read more
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the Rutland Beard Floral Group swears by it. “... Read more
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that read: “Memorial Day: Honor them with flow... Read more
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced supplies? If you don’t know the answer to these qu... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are expected to spend more money this year and see... Read more
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Fl... Read more
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some changes to turn around your shop, but you d... Read more
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into an 8-hour program, along with a Supplier S... Read more
