Petal It Forward Prep: Scout Your Location
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals? Millennials? Baby Boomers? Which demographic mig... Read more
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and presented an opportunity for some wedding vend... Read more
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4 episode of Wheel of Fortune. Sajak gave Mother’s... Read more
United’s Mistakes Present PR, Customer Service Lessons for Businesses
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in reaction to a recent series of mishaps, mista... Read more
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages... Read more
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and... Read more
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release, media talking points, radio commercial scripts... Read more
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who buy them? Or to have your shop at the cente... Read more
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, fliers, counter cards, posters, radio commercial scripts and more — all free... Read more