The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season, according to the National Retail Federatio... Read more
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S. Department of Agriculture’s recent announcement th... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling w... Read more
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be the feeling among many respondents to the So... Read more
Continuing the strong emphasis on collaboration and communication between the floral industry and the Animal and Plant Health Inspection Service (APHIS), SAF’s senior director of gover... Read more
Want to know what really motivates someone to reach for their wallet and buy flowers? You can find out from one of the world’s top consumer trends experts at SAF Amelia Island 2015 — the ass... Read more
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists are now delighting in positive sales numbe... Read more
