Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
Have you ever dug deep into your storage closet or storeroom and unearthed a container so old it could be called vintage? At Hawley’s Florist in Rutland, Vermont, sales and service consultan... Read more
With COVID-19 cases on the rise in some areas of the country, already high anxiety levels are inching up even more. That means it’s a good time to remind customers and potential partners in... Read more
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
According to the 2016 National Gardening report, 37 percent of millennials grow plants and herbs indoors. One way to get these plant-loving young customers into your shop? Have a terrarium b... Read more
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out pumpkins in favor of poinsettias in preparatio... Read more
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists offers 17 full-color statement stuffers sh... Read more
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the blog, Retail Details. Color: The purpose... Read more
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters, postcards and statement stuffers by using promo... Read more
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have company. Last year, a post-holiday survey fou... Read more
