How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a store’s 13-year history, beating all of 201... Read more
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in February 2013, Facebook (which bought Inst... Read more
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that read: “Memorial Day: Honor them with flow... Read more
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a narrator telling viewers, “You are not your... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the outlet of choice among shoppers. The Socie... Read more
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on A... Read more
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week — an annual... Read more
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
