Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional photo of a bride holding an elegant white h... Read more
Your website says, “Send a breath of spring! This bountiful array practically bursts with sunshine!” Do customers sense similar energy and excitement when they call? Using evocative language... Read more
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger sales? Sales and customer service ace Tim Hucka... Read more
Everyday business is important, and the Society of American Florists’ “Mood Changer” materials are designed to inspire customers to send flowers just because. The materials feature bright co... Read more
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on Mother’s Day flowers, florists pulled out all... Read more
Grab attention the traditional way. SAF’s eye-catching postcards feature gorgeous custom photography on the front and a positive message about flowers on the back. Customize the postcards wi... Read more
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in Austin. On Feb. 27, 110 floral industry membe... Read more
