You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for your virtual store. Here are two things you... Read more
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousa... Read more
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little “marke... Read more
Be a Mobile Marketing Master
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how and why th... Read more
Successful Social Media Marketing in 3 Hours a Week (Or Less!)
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy marketers) millions, without spending a p... Read more
Social media can be overwhelming and a massive time suck. It can also be an invaluable tool for inspiration, communication and promotion — if you set it up in a way that minimizes distractio... Read more