Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now features an algorithmic feed that changes based... Read more
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional video, graphics, suggested social media text, and mor... Read more
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some suggested messages to go with it: Watch what... Read more
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute vi... Read more
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote environmental or social messages, and, according to C... Read more
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her local police department to please, please... Read more
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and for her own staff. The co-owner of J. Mille... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more