Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in February 2013, Facebook (which bought Inst... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the outlet of choice among shoppers. The Socie... Read more
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members w... Read more
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society of American Florists’ talking points on t... Read more
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four graphics promoting Easter flowers. Download... Read more
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a recent #TBT (“throwback Thursday... Read more
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages... Read more
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and... Read more
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing out on some valuable and low-cost PR, said... Read more
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more