SAF Maui 2016 – How to Produce Great Video
Don’t miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present “How to Produce Great Video” at SAF Maui 2016, SAF’s 132nd Annual Con... Read more
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The... Read more
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to the Society of American Florists’ public r... Read more
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not suggest that sending flowers is just the kind o... Read more
If you’re hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig’s Floral and Home, which has fi... Read more
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social media pages) takes a mere minute. SAF has s... Read more
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive messages about receiving and giving flowers go... Read more
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board advertising a free rose to anyone with the... Read more
Anyone who’s ever tried blogging knows it’s a challenging art. Between coming up with compelling content, finding your voice, tracking down high-quality images, and combing throu... Read more
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers — were signing up for. The owner of Lady Sl... Read more