Hello, Max Duchaine here for the Society of American Florists. Back with another tech video and today we’re talking about SEO, specifically how to do a SEO site audit. Why do you need... Read more
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is number one,” said web expert and floral con... Read more
You might consider Linda Ludwig a bride magnet. In her photo captions, Linda Ludwig uses specific flower names (because brides might use them in search terms) and approximate prices (because... Read more
Did you know that the vast majority (90 percent) of security breaches start with a successful phishing attack? This is when a malicious individual, posing as a legitimate institution, contac... Read more
Ready to pump up your wedding and event business by creating more connections and drumming up more interest on social media? Good for you! Your first stop is obvious, according to Alicia Sch... Read more
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a... Read more
In the June 2018 issue of Floral Management, we feature 8 user experience tune-ups that will give your customers a better experience on your website. SAF Digital Strategy Manager Max Duchain... Read more
On-page SEO is a term used to describe all of the elements that live within the code of your website that have an impact on how your content ranks in search engines. The good news about on-p... Read more
Search engine optimization, or SEO, is one of the most critical aspects of your digital strategy. In a nutshell, SEO is how you tell search engines to find your content, and coincidentally,... Read more
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of wedding work seemed unnecessarily cumbersom... Read more