Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re missing out an easy, cost-effective way to... Read more
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF’s 1-Day Profit Blast, Saturday, November 14, in Des Moines. A quartet of industry... Read more
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft launch” of its new site, which is mobile res... Read more
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named Google. The good news: it’s a nice gorilla. Get... Read more
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about — but not cause for panic (or costly upgra... Read more
Be a Mobile Marketing Master
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how and why th... Read more
Successful Social Media Marketing in 3 Hours a Week (Or Less!)
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy marketers) millions, without spending a p... Read more
If you’ve loaded down your website with keywords (“city name,” “city name florist,” “city name’s best florist,” etc.) in an effort to please the Google gods, you may have done more harm than... Read more
“Can I get your phone number?” Attendees representing 19 different states (and the District of Columbia) with anywhere from two to 40-plus years of floral industry experience flo... Read more
Tech and Teamwork Improve Email Campaigns
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a concerted effort to revamp the shop’s e-... Read more