2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success, garnering participation from industry memb... Read more
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American Florists’ holiday “gut check” survey. Around 49 pe... Read more
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among th... Read more
Hallelujah! The... Read more
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a... Read more
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of them salivating over the couple’s elegant... Read more
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, ow... Read more
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American Florists post-holiday member survey, whic... Read more
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engag... Read more
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight customers at her shop, Department of Floristry... Read more