An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura Kenny, a business owner and wedding florist... Read more
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a radio broadcast for WTOP in Chevy Chase, Mary... Read more
Building on past successes, members of the Society of American Florists will take to Capitol Hill next month to make a case for increased floriculture research funding. The March 19 fly-in i... Read more
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links — all orchestrated to resonate with readers an... Read more
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give them resources to talk about career oppor... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany, New York, has adopted a strategy that grea... Read more
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society of American Florists’ outreach last year... Read more
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery, and began implementing sustainability prac... Read more
