This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from the program. Read more
Thank you for your membership Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are s... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more
Getting our holiday card picture perfect wasn’t as easy as it looks! Check out our behind-the-scenes video and watch us wreck- er- deck the halls at SAF headquarters! Read more
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The Ame... Read more
#PetalItForward Social Media Tips Posted by Society of American Florists on Tuesday, October 3, 2017 Read more
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017 Read more
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society of American Florists on Saturday, Septemb... Read more
