When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make g... Read more
SAF Partners with Details Flowers Software for Special Member Savings
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the 10th annual The Knot 2016 Real Weddings Stud... Read more
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments centered on a question: What constitutes an a... Read more
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among the dozens of A-listers who’ve walked the re... Read more
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get along) for elopements. The twist to this o... Read more
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and presented an opportunity for some wedding vend... Read more
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides quickly get overwhelmed with handshakes, s... Read more
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you offer. Those are two of the practical tips... Read more
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional photo of a bride holding an elegant white h... Read more