Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the wedding experts at The New York Times, in a... Read more
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointin... Read more
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more
Not happy with the percentage of brides saying ‘I Do’? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it’s simpler than most realize. Waits closes 90... Read more
David Austin Roses has launched a new website dedicated exclusively to its cut rose varieties at davidaustinweddingroses.com. Filled with gorgeous photographs and evocative language, the sit... Read more
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather than the altar. Last week, The New York Time... Read more
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousa... Read more
It’s a scenario straight out of florists’ nightmares: You spend hours and hundreds of dollars designing a client’s wedding. And then she stiffs you.</span><span cl... Read more