Retail Marketing Manager – Bloomex Canada

Company Overview:
Bloomex stands as a leading force in the floral and gift retailing industry, with a significant presence in Canada, Australia, and New Zealand through our direct-to-consumer floral and non-floral gift production operations. Known for our unparalleled product quality and exceptional customer service, we are at the forefront of innovation and excellence in our field. As we embark on an ambitious path toward retail expansion across Canada, we seek to reinforce our retail market presence and influence. Bloomex values talent development, fostering a culture that encourages growth, collaboration, and innovation, all while staying true to our core principles of integrity, customer satisfaction, and continuous improvement.

Position Summary:
The Retail Marketing Manager is a key member of the Bloomex retail team, tasked with spearheading marketing initiatives, enhancing community relations, and driving sales growth across our network of retail stores. This role requires strategic foresight, execution of impactful marketing campaigns, and management of brand partnerships, all aimed at strengthening Bloomex’s footprint in local communities.

Key Responsibilities:
Strategic Marketing Leadership: Develop and implement innovative marketing strategies to increase Bloomex’s visibility and sales within local markets.

Team Management: Lead a dedicated marketing team, overseeing social media, reputation management, local and on-page SEO efforts, ensuring cohesive brand representation across all channels.

Sales and Community Engagement: Drive initiatives to boost store foot traffic and enhance community engagement, positioning Bloomex as a key community player.

Brand and Campaign Management: Innovate and execute captivating marketing campaigns and promotional events, maintaining and evolving Bloomex’s brand identity.
Market Analysis and Strategic Planning: Conduct market and competitive analysis to inform strategic marketing plans, collaborating with digital marketing teams to optimize online and offline strategies.

Partnership Development: Build and maintain relationships with local business communities and key corporate clients, fostering partnerships that enhance brand visibility.

Budget and Resource Management: Oversee the marketing budget, ensuring efficient resource allocation and high ROI. Manage administrative tasks, including invoice processing and contract management.

Reporting and Analytics: Regularly report on marketing initiatives, analyzing data to inform marketing strategies and optimize campaign performance.

Qualifications and Requirements:
Proven experience in retail marketing, with a strong background in strategic planning and community engagement.
Demonstrable success in leading marketing teams and executing comprehensive marketing campaigns.
Excellent leadership, communication, and team management skills.
Strong analytical abilities, with experience in using data to inform marketing decisions.
Exceptional organizational skills, capable of managing multiple projects simultaneously.

Personal Characteristics:
A strategic thinker with a creative mindset.
Highly organized and detail-oriented.
A collaborative team player with a proactive approach to problem-solving.
Self-motivated with a drive for continuous learning and improvement.

Benefits and Compensation:
Competitive salary package.
Opportunities for professional growth and advancement within a growing company.
A dynamic and supportive team environment.

Application Process:
Interested candidates are encouraged to send their resume and a cover letter detailing their qualifications and why they believe they are a good fit for the position to ff@bloomex.ca.