COVID-19 Webinar Series: How I’m Doing It: Generating Positive Media Buzz

Presenter: Jackie Levine, Central Square Florist, Cambridge, MA

Presented on Thursday, April 30, 2020

Reaching out to the media and making yourself available to reporters can feel intimidating and time-consuming, but with Mother’s Day around the corner and many consumers looking for safe gift options, it’s never been more important to have a media strategy in place and key messages ready. Fourth-generation florist Jackie Levine of Central Square Florist in Cambridge, Massachusetts, has developed an approach to working with her local media that has helped generate positive stories about her family’s business throughout the crisis. Learn some of her top tips on how to reach reporters — including the online platforms she swears by that you’re probably ignoring — along with advice on interview prep, messaging, and how to make the most of news stories once they’re online to help drive future sales. The session will include an overview of SAF resources, such as customizable press releases and talking points about SAF research on the emotional impact of flowers, and time for questions.