11:30 a.m. – 1:00 p.m.
Network, Meet with Tabletops & Light Lunch Served
1:15 p.m. – 2:15 p.m.
Designing Insta-Worthy Events: Floral & Social Media Mastery
Speaker: Donald Yim, AIFD, CFD, PFCI
Dive into the world of eye-catching, Instagrammable event floral designs with this dynamic presentation. This presentation will seamlessly blend the artistry of stunning event floral arrangements with savvy social media strategies to capture and expand your online audience. Participants will learn about the art of creating event designs that dazzle both in-person and on digital platforms. This course is a game-changer for florists looking to transform their creations into photogenic masterpieces for social sharing, boosting their visibility and impact across the floral industry landscape.
You’ll learn:
- Crafting Instagrammable Floral Designs for Events: Explore current trends and design principles for creating eye-catching, photogenic floral arrangements.
- Photography and Presentation Techniques: Learn how to capture and present floral designs in a way that maximizes their appeal on Instagram.
- Leveraging Instagram for Business Growth: Strategies for engaging with your audience, building a cohesive brand image, and using Instagram’s features to attract and retain clients.
Sponsored By:
2:45 p.m. – 3:45 p.m.
How to Recession Proof your Business
Speaker: Derrick Myers, CPA, PFCI, Crockett, Myers & Associates
The economy is strong now but there are headwinds, and a downturn eventually is inevitable. The best defense against the next recession is to become as profitable as possible now. This session will look at how to think lean and hire strategically and why that matters, learn the key COGS areas and common mistakes that florists make, labor costs and how to keep those in track or bring them in line, and the major areas florists overlook and lose money.
You’ll Learn:
- How to hire strategically and why it matters
- How to keep labor costs in check
- Learn the areas that florists are losing money and how to fix them
4:15 p.m. – 5:15 p.m.
Tricks and Tweaks to Optimize Your Website Performance
Speakers: Renato Sogueco, AAF, PFCI, Floriology powered by BloomNet
Even post pandemic an unprecedented number of customers continue to go online to purchase floral gifts. Is your website fully optimized to capture these sales? Join Renato Cruz Sogueco, AAF, PFCI, VP of Digital Strategy at BloomNet and lead business instructor at Floriology, as he shares the best practices for optimizing your website to increase website rank, convert web visits to sales, and ensure you are leveraging all the resources and tools to grow business.
You’ll learn:
- How to use the frequently asked questions section (and the answers you provide) on your website to enhance SEO.
- How content such as blogs and videos can improve your ranking in web search results.
- How Google My Business can be a powerful tool not only to boost relevance but to also engage customers.
- How Google Ads can protect your brand and drive traffic, even for new websites and new floral businesses.
- Best practices for increasing conversions.
