COVID-19 Webinar Series: Fresh Product Supply Update

Presenters: David Armellini, Armellini Logistics, Miami, Florida, Oscar Fernandez, Equiflor-Rio Roses, Miami, Florida, Rodi Groot, Sun Valley Floral Farms, Arcata, California, and Bill LaFever, PFCI, Bill Doran Company, Rockford, Illinois

Presented on Thursday, April 9, 2020

As florists who can safely provide targeted services to their communities enter the spring season, they have questions about the availability of fresh product — and their ability to access it. Join SAF for a session that brings together SAF leaders representing the different segments of the industry to talk about the state of the supply chain today and what florists need to know as they create new strategies for Mother’s Day 2020. The session will include Q&A time with former and current SAF Wholesale Council members David Armellini of Armellini Logistics in Miami, Florida and Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida; SAF Growers Council member Rodi Groot of Sun Valley Floral Farms in Arcata, California; and SAF Chairman Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois.